CAMPAIGN FALL-WINTER 2017-18

 

FALL-WINTER 2017-18 CAMPAIGN

Basic inspiration for the campaign was the  feeling of old libraries, books, stories and quirky characters in them . A hint of "Charlie and the chocolate factory", "Alice in Wonderland", "Harry Potter"...Make up and hair, styling and accessories are work of Maion team.

In this collection most of the pieces are black suits and coats made from wool blends. Pieces that could be worn for a long time and always be in style but have detailed handwork or some quirky details. There is a lot of hand sewing and hand pleating in collection. 

Sleeves vary from opened sleeves to wide and hand pleated sleeves. One jacket has second pair of sleeves which can also be tied around waist and completely change the silhouette. We also took slow fashion to a whole new level.

 

Osnovna inspiracija za kampanju su bile stare knjižnice, knjige i neobicne priče iz koji izlaze vrrlo neobični likovi (Alisa u zemlji čudesa, Charlie i tvornica čokolade, Harry Potter...). Za frizuru, make-up i stajling zaslužan je Maion tim.

U kolekciji jesen-zima 2017-18 većina odjevnih predmeta su crna odijela i kaputi od mješavine vunenih tkanina. Komadi su bezvremenski i nosivi neovisno o promjenama trenda sa puno ručnog rada i neobičnih detalja,

Rukavi variraju od otvorenih do vrlo širokih i plisiranih. Jedan od sakoa ima 2 para rukava kao zabavni detalj ali se drugi par može iskoristiti za vezanje u struku pri čemu se u potpunosti mijenja silueta i dobiva mogućnost transformacije odjevnog predmeta

U ovoj kolekciji smo slow fashion smo podigli na sasvim novi nivo.